Paula on how the logo was born
“You know the feeling when all of a sudden you get this lightning idea for your creation and it feels like it should have always existed? That’s the case with this one.
I was meditating on the Minimal Wind name and I found that M and W happen to be lovely symmetrical letters that also resemble mountains.
I already have a thing for geometry so it was just a matter of drawing it on my iPad. Boom. It is minimal and it looks like wind.”